Luxury brands are born, gain market share, and then may fall with or without a chance for revival. And only a very few retain the stability, corporate identity and business models that remain unchanged over the years.
In the wine world, Vega Sicilia certainly belongs to the latter category. For decades it has been one of the most recognizable wineries in Spain and beyond.
Bodega Vega Sicilia has a history of more than 150 years (it was founded in 1864 in Valbuena de Duero), but the real success was brought by the Alvarez family, who began to manage the brand in the early 80s of the XX century.
As one of the most exclusive clubs in Spain with just over 5,000 members from 115 countries, including private clients, restaurants and wine boutiques, Vega Sicilia carefully selects each client before allowing their wine to be bought directly from the winery at a fixed price and with guaranteed number of bottles. Such a right is even inherited, while other people can languish in line for years, and there is no end to those who want to receive such a privilege!
Vega Sicilia does not invest in advertising or wine tourism, but its prestige remains unchanged and the quality of the wines stuns even the most demanding connoisseurs.
Vega Sicilia Único gives a special thrill for collectors and connoisseurs – an excellent vintage reserve, which is still the flagship of the winery. The wine of this line usually goes on sale 10 years after the harvest, and the price increases five or even 10 times over the years.
Bottles of old and valuable wines, in addition to being very difficult to obtain, are already reaching astronomical prices. For example, Sotheby’s in New York sold a batch of 23 vintage bottles from the 1960s and 1970s for $102,000.
According to Vivino and its 40 million users, Vega Sicilia Único 1995 and 96 is the best representative of Spain among the top 50 red wines in the world with a rating of 4.8 out of 5.
The Repsol wine guide gives Único a 99 out of 100 possible points, while renowned wine critic Robert Parke gives it a rare 98 points!
Buying items like Único is also a good investment that will double or even triple over the time. Well, it’s hard to describe the taste in a nutshell! It is so unique even for Ribera del Duero that it is impossible to forget it!
Author: NL
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